Reporting from Backlinko, on-page SEO is the practice of optimizing the content on web pages to enter Google’s top rankings and are easily searchable by users.
On-page SEO focuses more on how to make the content look SEO-friendly.
In another sense, you must understand on-page SEO to be able to beat your website competitors.
According to Digital Institute Marketing, several things must be optimized from on-page SEO:
alt text for images
All these aspects must be maximized properly. For example, the meta description that you write must comply with applicable SEO rules.
For example, there must be keywords in it and not too long.
This is done so that users can easily find your website on the Google search engine.
Not only that, other aspects such as URL title, title tag, and others must also be maximized properly.
Don’t forget to put internal links in every content you create on the website.
Internal links are links or links that are embedded in one content and will lead to other content on one website.
By doing that consistently, your website will slowly be raised in search rankings.
In simple terms, on-page SEO makes your content look quality so that it can please readers and can be detected by Google search engines.
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What To Do In On-Page Seo
Create Quality Content
To do On-Page SEO techniques, the first step you need to do is create quality content.
With quality content, it will bring in many visitors who feel at home on your website.
Find the Right Keywords
After producing quality content, of course, the content requires the right keywords so that the content you create is easy to find in search engines.
Not only content, but your website must also use the right keywords to make it easier for visitors to explore the website and be in good rankings.
Create an Attractive Page Title
In addition to keywords, the thing that needs to be optimized on a website is an attractive page title.
The title is the main element that visitors read from a website page before continuing to read the contents of the page.
Short and Descriptive URLs
The next point that you should pay attention to is the website URL. Make a URL that can describe the content (content) of a website page and contains keywords (keywords).
URLs that contain keywords can affect your website’s ranking in search engines.
Interesting Meta Description
The meta description is a brief description of the content of a website page.
Meta descriptions are used in search engine results to display a brief description of the page.
Optimize the Media Used
On a website page, of course, you use various media such as images or videos.
Using images or videos will be an added value for the website.
However, the use of excessive and useless media will also make visitors lazy to visit the website.
They will only consider the media as spam.
Use Reference Link
When you create content, sometimes you have to quote other people’s content to include in your content.
For example, when taking the results of a study or research.
Well, the most important thing you need to remember when citing other people’s content is to include references (sources) in the form of links that point to that content.
Use Internal Links
The next SEO On-Page tip is the use of internal links. The use of internal links on a website is also something that can improve SEO optimization.
Because simultaneously, search engines will index several web pages simultaneously.
In addition, internal links will help you to reduce the website’s bounce rate.
Without you knowing it, internal links will make visitors feel at home on your website.
Create social sharing
The next step you can do is provide social sharing or provide a “share” button on your website.
That way, readers can share your articles on their social media.
Of course, this will be easier to do than having to open each social media application every time you want to share.
Pay Attention to Website Speed
The last thing that needs to be done in On-Page SEO techniques is to pay attention to website speed.
Website speed will greatly affect your website visitor traffic.
For example, when a visitor accesses your website with a long loading time, the visitor will not feel comfortable and will not feel at home on your website for long.
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What Does Seo Include On Page?
An important factor in on-page SEO that greatly affects website rankings is the quality of the content.
The main thing about your SEO strategy is to focus on creating quality content.
This section is very important because interesting and relevant content will really help in attracting the attention of the audience.
A More Concise and Clear Meta Description
Another on-page SEO factor that can affect a website’s ranking is the meta description.
A meta description is a snippet of text that appears below the page title in search engine search results.
So when you search for something on a search engine like Google, then you will see a meta description which usually contains a snippet of the content of that web page.
Relevant Title Tags
The title tag is an on-page SEO factor that is very important to increase your website ranking.
Make sure all your web pages have title tags that match the topic on your page.
If your website is for the business of bringing in potential customers, it is highly recommended to use relevant keywords in your title tag.
How To On-Page Seo
Make your site visually appealing with quality images. Images help increase user engagement which means people are more likely to relate to your site.
Along with using attractive images, the alt text should be taken care of for On-Page SEO.
The targeted keyword should be part of the alt text that gives more search engine clues from all of your pages.
This increases organic search.
Using Title Tags
Use title tags as the first place to put keywords.
Keywords that are placed at the beginning of the title will be better than keywords that are placed in the middle of the title or behind the title.
However, not all have to put keywords at the beginning of the title.
You can put keywords at the beginning of the title if those keywords can attract potential blog visitors.
If you think the title is less attractive, then you can put keywords in the middle or behind the title.
Writing Meta Description
Meta description helps get better results for On-page SEO, as it includes focused keywords for your content.
This is shown under the title to tell the user more about the content.
As per google guidelines, a description should be in 160-170 characters.
Intrinsically, the meta description should be short, contain all relevant, informative, and content-related keywords.
To rank well on search engines, your content should be SEO-friendly.
Use keywords in the first 100-150 words, let Google understand what your page means. For On-page SEO, keyword density must be maintained up to 2-3%.
Don’t over-repeat and use keywords too often just for search engine robots because this can have a negative impact.
Use LSI keywords in each of your posts so Google can check the relevance of the page.
So, the content must be SEO-friendly, unique, easy to understand, and interesting.
Writing Long and Useful Articles
Make articles that are as detailed as possible but don’t make your readers bored to read articles, and try to make unique words so that readers like your articles.
It should be noted that the longer and more useful the article, the more keywords it contains and the more visitors that come.
Those are some ways to do On-Page SEO optimization.
Apart from paying attention to SEO, you also need to build a great site using the right hosting and domain.
Now, you can easily find the best hosting and domain through IDwebhost.
There, you can find cheap but not cheap hosting and domains.
What Are On-Page Seo Factors?
The on-page SEO factor is important to ensure that the key pages on your website rank in search engines for the keywords that your potential customers type into the search engines.
Search engines like Google use web robots known as crawlers to find new web pages on the Internet and monitor updates on web pages they already know.
The crawler analyzes the structure and content of a website, determines its theme and subject matter so that it can be indexed in the Google database.
Any blog post, web page, or URL in the index can be returned as a search result by Google’s search algorithm.
If your web pages are not well optimized, Google’s crawlers will not understand your website, and you may rank for the wrong keywords or no keywords at all.
If your content doesn’t seem authoritative or valuable, Google can ignore it completely!
Effective optimization of on-page SEO factors helps search engines understand your website and rank you in their results.
When search engines can do this effectively, your website gets free targeted traffic that is genuinely interested in what your website has to offer.
This results in a positive experience for your visitors, which makes them more likely to visit your website and use that search engine again.
When you effectively optimize on-page SEO factors, everyone wins:
Searchers find content relevant to their needs.
You get more organic traffic to your website.
Google provides a great experience for searchers.
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