Black Friday sales may have come online in recent years, but consumer sentiment is still prevailing that the best deals are reserved for those who are camping on the side of the road or walking to the store.
The epidemic has changed that mindset, however, and many retailers such as Target, Walmart, and Best Buy have already announced that stores will remain closed on Thanksgiving to avoid dangerous crowds – moving the Black Friday season firmly to the internet.
Black Friday 2022 Black Friday Ads and Black Friday Deals
While eCommerce’s vision for this Black Friday seems bright, digital brands are still preparing for the unknown.
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Greetings Cyber November and early holiday shopping
Black Friday has been slowly making inroads into the issue for days, enhanced by Amazon’s monthly online sales. This year however should completely end the chaos of in-store shopping mania.
Not only are big retailers closing their doors on Thanksgiving, but many have announced earlier promotions this year.
The goal is to “expand savings” to make shopping safer and easier, while Macy’s starts deal after Halloween.
We expect more retailers to follow suit, especially as Amazon pushed its Prime Day event into October.
According to salesforce forecast, holiday demands will be deducted at the start of the purchase period, not only because of the halo effect from Prime Day deals, but also because consumers are concerned about personal safety, delivery delays, and product availability.
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Products/Brands are optimistic about sales
Given the tremendous growth that eCommerce has experienced in 2020, it’s no surprise that digital products are generally hoping to sell out during Black Friday.
About 42% of our products tested felt that their business would do better this Black Friday than the previous Black Friday, which indicates a good holiday situation.
But they are cautious about the establishment of Black Friday
Despite the positive outlook for digital products, there are still warnings coming with Black Friday 2020. While sales may be high, brands do not know how high they are – and that could have serious consequences for product development.
It is for this reason that 69% of our products tested say that their Black Friday campaign plans have not changed because of COVID, despite the promise of eCommerce growth.
“If 2020 teaches us something, we just don’t know what’s around,” said Melanie Travis, Founder, and CEO of Andie. “We are taking precautionary measures to purchase inventory throughout the year. While Black Friday / Cyber Monday has great potential, we would like to avoid being listed as a form of security.”
The brands will switch promotions to focus on growing products
Property considerations are not limited to the plural. Some brands have shifted the focus of their products into Black Friday and the holiday season based on popular trends during COVID.
For example, clothing manufacturer Kellwood Apparel noted that their main brands, such as denim jeans from their democratic clothing line, we’re in the spotlight.
Consumer interests will continue to be affected by the epidemic, and brands should rely on high-quality products to arouse interest during a shopping bonanza.
Products will reach new audiences through interaction
For many eCommerce businesses, Black Friday is an opportunity to explore.
It’s an opportunity to sell or build an audience and raise awareness, without spending a fortune to do so.” The lowest hanging fruit of the brands on this Black Friday will be for sale to partner audiences or including partner products in their holiday offerings.
The latter can serve as a value addition to the consumer we expose and to new products.
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Deep discounts will be rated with high AOV
Not all brands want to push big discounts during Black Friday.
But products with product offerings that are eligible for high-volume purchases are likely to offer eye-catching discounts this year.
“Black Friday is a time for high orders,” many brands will place strong discounts on low-cost jeans but sold at very high volume.
For example, a strong beverage can sell 12 cups at a 50% discount instead of three cases at a 20% discount. The discount is high, but so is AOV, and they are playing a volume game.”
Purchases continue to move
It is not surprising to learn that cell phone use increased dramatically during the violence.
According to a Yotpo consumer survey, the time spent on mobile phones has increased by 30%, and about 72% of online consumers use mobile phones to make purchases.
This will continue until the Black Friday season, making it more appropriate than ever for producers to look at the best practices when creating campaigns.
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Most stores will offer click-through and collection
In a May Shopify financial report May, the eCommerce platform highlighted the rise of BOPIS: Buy online, pickup at the store.
Only 2% of Shopify sellers used this feature before the epidemic, but within a few weeks, that number grew to 26%.
Clicking and collecting is an important contribution to the body’s existing products, especially during dark Friday.
Macy’s has announced that the curbside van will “be great this holiday season,” while various small retailers play “car park explosives.”
Any product with a visible space should consider offering a pickup on the side of the road this Black Friday to make consumers feel more comfortable, while still giving them the option of quick access to the goods.
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Outstanding in the crowd will be the key
Black Friday and the holiday season are always fighting for consumer attention, but now that the big players are fully online, everything is in the hands of the consumer.
ECommerce products will need to find strategic ways to stand out in the competition and create a sense of urgency like the need for a holiday.
Here are some of the key areas that brands will pay special attention to
