Online marketing is one of the strategies that brands have been using over the years to boost visibility and increase sales. There are lots of methods used by brands to improve their presence online.
Today we are focusing on video marketing 101, and we will share all the essential tips needed to succeed using video marketing.
It is easier for potential customers to watch and understand a video rather than see a photo. Videos on Instagram, TikTok, and YouTube are increasingly proving that companies can use videos to boost sales.
The introduction of videos has made it easier for people to digest information quickly. Unfortunately, only a few people want to read well-structured articles advertising a product these days.
People are constantly in search of explainer videos and product reviews on YouTube. These tell brand owners that people want to watch and listen rather than read and understand. Before we dive deep and share the tips needed to improve your online video marketing, you need to know what video marketing is.
What is video marketing? Video marketing is an active marketing campaign that focuses on using images, videos, animation, or any other media source to promote and increase sales rates. The videos can be in the form of explainer videos, how to use a product or service, customer feedback, to mention a few.
Video Marketing 101 – 10 Important tips you need to succeed.
To effectively make the most out of your online video marketing, there are some critical steps that you need to take, and they are as follows:
The first thing is to research before starting any online video marketing campaign. You need to know your audience and how your product solves their needs. Doing research is crucial because it will help you understand the demographics and your target market. In addition, the study will help you understand the various strategies your competitors are using and how you can use them to your advantage.
Not all online video marketing launches to make sales; some are targeted towards creating brand awareness. Some marketing videos are used to announce a new product and so on. So it is imperative to know what you want right from the start.
Set a Budget
Secondly, you need to have a budget once you are done with research work. If you are creating the video yourself, you might be cutting down some expenses. You can create professional videographers to create one for you. Don’t waste money on unnecessary things in the process.
You might need to work with one or two influencers or actors that need to be paid. It is essential to write it down in the budget. It is vital to set a budget for trying to push out the video and get more views. The funding will keep you on track to overspend money while making the video and marketing it.
Set a Goal for the Video Marketing Campaign
Setting a goal for the video marketing campaign will help you measure success during and after the campaign. You shouldn’t just go out and start advertising the video on various platforms without the desired goal. For example, it might be targeted at getting feedbacks from customers or converting the people watching to buyers.
Be moderate with your goals, so you don’t expect too much, and at the end of the day, you don’t get the desired result. You need to consider the type of impact the video will have before setting up goals.
Decide your Platforms
There are a lot of video platforms that can be used for video marketing, and every platform has its video format. For example, Instagram and TikTok have their format, while Facebook and YouTube have different formats. Therefore, if you have other social media accounts, you must first leverage the platform and have a large audience.
TikTok is the fastest-growing video platform, and it can be used to get a lot of traffic to a product. For example, users spend more time on TikTok than on Instagram. Therefore, it is also important to know the stats of the highest platform that users spend time on before picking the right one for your video marketing.
Showcase the Strongest features of your product
While filming the video, it is imperative to highlight the most crucial aspect of the product or service. For example, when creating a video for a smartphone with good battery life, you need to emphasize the battery life. You can even make comparisons with the competition in the market. The storyline must be focused on the product and you need to be creative as well.
If you capitalize on the best features of your products, viewers will always remember it in their minds. You need to also give out as much information as you can within a very short time people get fed up easily while watching long videos.
Select your video type
Another important thing is knowing the right type of videos to produce. You can’t just get on a set and shoot whatever video you feel like. Deciding on the right kind of video to make for your brand will go a long way to determine the success of your video marketing.
Not all videos have the same impact. The most important thing is making sure they align with your goals. There are different types of videos, including educational videos, testimonial videos, behind-the-scenes videos, and interviews. You can also hire unique talents that are in line with your brand to help you make videos.
Plan content production
After putting all your research, budget, and the type of video you want, the next step is video production. This is the process where the video is filmed and produced. If you are talented enough to film a video, then you will save some money. Otherwise, hiring an agency or a film production company will be the next step for content production.
A production company will save you the stress of getting the right gears and equipment needed to film the commercial. It will come at a cost that should have been in your budget already. This is one of the most straightforward processes, but it will consume time and money.
Set a deadline for post-production
It’s essential to set a deadline for post-production, especially if you want to use the video for promotions online. Post-production is the process of editing the clips bit by bit to make it a complete video. It also entails adding text overlays, close captions, call-to-action scenes, and more. The longer the video, the more time is needed in post-production.
While editing is bound to take time, it shouldn’t take forever if you use it for a video marketing campaign.
If you are editing the video on your own, be disciplined enough to make sure you finish it on time. Working with a production company should be easier, and you have to agree that the video will be delivered in a short time.
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Posting and promoting the video
The next thing is after the video is ready, you need to post it on the social media platform that the video is best suited for. For example, posting a 16:9 video on TikTok wouldn’t have much effect as posting it on YouTube. Knowing the right platform is very important. After posting, you need to make sure the video reaches your target audience.
This is where promotion comes in. You can set up paid adverts on different platforms that can be used to create more awareness and sales for your brand. On YouTube for example, you can optimize paid content around some keywords relating to your brand.
Analyze your analytics
The last step for any video marketing strategy is analyzing your metrics after the video promotion. Analyzing your metrics will help you know how a video has performed during the promotion. The metrics involve learning the feedback you got from the video and it will also help you set up future videos.
Analytics will help you measure success for your video marketing campaign. It is also essential to optimize your videos around specific keywords so they can be evergreen. For example, a how-to video can be consistently helpful for up to three years after its uploaded on YouTube.
People are consistently scrolling through the pages of Instagram, Tiktok, Facebook, Twitter, YouTube, and other social media platforms in search of engaging videos. Using videos on the media to target customers and buyers is an excellent way of expanding your reach. If you use videos in the right way, you will reap the benefits in the long run. Videos are easier to remember than reading an article somewhere. It is also vital that you optimize your videos for SEO (search engine optimization) so they can appear on search engines for keywords related to your business.
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