Alexa (Amazon.com daughter) has been providing Internet users with a free toolbar from mid-1997, providing the user with some useful web tools in his browser. In its own words, the toolbar has now been downloaded over 10 million times worldwide. The use of the toolbar provides information about which websites the user visits. Because there are millions of users in the toolbar worldwide, Alexa can give an indication of the popularity of a website and about related websites but it's different with domain authority (visitors to this site also visit these sites, a principle we also know from Amazon.com). it provides this information for free on its website and additionally provides periodic reviews of the most popular sites (by category or by language area). For example, it gives an overview of the top 100 websites in the Dutch language area, and for each internet site, the Traffic Rank (= Alexa Rank) and the related sites (if included in the database). This a good website for the web marketers, and website administrators. The question is only how reliable are these numbers?
The lower your Alexa rank, the more popular (for example, a site with the rank of 1 has the most visitors on the internet). Alexa itself has been around since 1996, but was shortly thereafter acquired by Amazon in 1999 .
Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.
In response to this, in 2008 Alexa announced new practices in which they would not only use data from their toolbar, but thousands of other widgets, plug-ins and services.
Fast forward to 2018. While an Alexa Rank was once a valuable asset for a website when pitching space to advertisers, the notion has somewhat gone to the wayside. Especially given that Amazon is very well known for another Alexa; their ubiquitous voice control system that graces the homes of millions. In keeping up with the times, Alexa now offers a full suite of digital marketing tools for a paid subscription, including; SEO Audits, analytics, PPC & keyword tools, and more. This software is very similar to (and no doubt in attempts to compete with) Google Analytics.
Is Alexa Rank something that you should still be concerned with for your SEO pursuits? There are several reasons that this dated early-new-millennium notion of being able to rank every website is quite irrelevant in the current state of digital marketing.
How does Alexa rank?
Alexa rank websites based on the information they receive through the Alexa Toolbar or bulk alexa rank checker. This toolbar is available for Firefox, Chrome or Internet Explorer and available through the Alexa internet site. To get these statistics, users must install the Alexa toolbar, which means that the data is not based on all Internet users.
The Alexa traffic rank of a site can show how successful it's being so being able to check Alexa rank for your domains means you can see what's working and what may need working on. Or if you're buying domains then you can check which ones are going to be best for you, your clients and your company.