Seoclerks

Search Engine Optimization
Feb
8

Seoclerks

02/08/2020 12:00 AM by Admin in


SEOClerks | The largest SEO Marketplace on the web. Over 100000 freelancers offering more than 400000 professional services and products.

Connecting buyers and sellers of SEO services

SEOClerks provides a unique marketplace where people and companies seeking SEO and other web-related services can connect with trusted providers. Founded in 2011, SEOClerks currently boasts hundreds of thousands of registered users.

With buyers and sellers hailing from across the globe, SEOClerks is constantly exploring fresh ways to expand their marketplace, such as offering a lifetime affiliate program and other incentives. They’ve also broadened the services offered on the marketplace beyond SEO, inviting the community to ask for or offer any type of service.

Challenge

Fraud rings and repeat scammers threaten the marketplace

Before Sift, SEOClerks’ approach to fraud prevention was largely reactionary. They would receive a chargeback from a fraudulent account, then ban that user from the site. However, more often than not, that user would come straight back to the site and create another account for committing fraud. Not only was SEOClerks feeling the pain of chargeback fees, but they were concerned about bad users threatening good users’ trust in the community.

Despite having a legacy IP-based fraud-detection tool in place, the SEOClerks marketplace was hit with multiple types of fraudulent activity, including money laundering, referral fraud, account abuse, and friendly fraud. The main problem that didn’t seem to have an easy solution was money laundering using stolen credit card or PayPal, since they could see no clear relationship between multiple bad users – and their existing fraud tool didn’t give them any intelligence for spotting fraud rings or repeat abusers.

Sales are up, fraud is down

Since implementing Sift, SEOClerks has seen sales on their platform rise, buoyed by enhanced trust that users have in the marketplace. With fraudsters and scammers prohibited from creating accounts, good users are having an even better experience with the SEOClerks community. Plus, by labeling users as “not bad,” SEOClerks has been able to train their machine learning model to recognize good, loyal customers.

Meanwhile, SEOClerks’ fraud rate – previously at 4% – has declined significantly. Because Sift’s predictions are so accurate, the amount of time the SEOClerks team dedicates to fraud management has also shrunk significantly, “minimized to minutes versus hours.” On average, they’re manually reviewing 70% fewer orders than before they used Sift.

And SEOClerks has been able to tailor a fraudster’s user experience based on their Sift Score – for example, not allowing a high-risk user to pay with a credit card, send messages, or create new content.

SEOClerks is an SEO marketplace for both buyers and sellers. There is an overwhelming majority of excellent sellers on the marketplace which makes it a really engaging platform for those that are either directly looking for SEO aid or those looking to offer SEO services.